The History of Our Company

A brief history

Established in 2016

Birch-HR is a Birmingham-based HR consultancy founded in 2016 by Samantha Hulson Birch-HR provides HR Consultancy services across the UK. Our HR consultancy provides expert support across all sectors.

Birch-HR is known for its bespoke, flexible services in Employee Relations, executive coaching and mentoring, workplace investigations, leadership development, training and mediation.

Samantha Hulson is the Managing Director of Birch-HR and a Fellow of the CIPD. She holds an ILM Level 7 qualification in Executive Coaching and Mentoring and brings over 25+ years of senior HR leadership and Managing Director experience. Her professional career includes leading transformation projects across sectors.

We are proud to have a talented team of HR professionals who bring significant experience and knowledge with a diverse range of skills to every client engagement.

Our consultants are CIPD qualified and have a proven track record in navigating complex leadership and people challenges. Whether supporting workplace investigations, delivering executive coaching, or facilitating mediation, leadership development or training our team is committed to delivering flexible, high-impact solutions that make a real difference.

Our Values

• Integrity – Acting with honesty and strong moral principles.
• Professionalism – Maintaining high standards in all interactions and services.
• Collaborative – Working together with clients and partners to achieve shared goals.
• Social Responsibility – Supporting causes and promoting ethical practices.
• Excellence – Striving for outstanding quality and results.
• Courage – Providing bold, responsive support in complex HR and leadership challenges.