HR Excellence
The History of Our Company
A brief history
Established in 2016
Birch-HR is a Birmingham-based HR consultancy founded in 2016 by Samantha Hulson Birch-HR provides HR Consultancy services across the UK. Our HR consultancy provides expert support across all sectors.
Birch-HR is known for its bespoke, flexible services in Employee Relations, executive coaching and mentoring, workplace investigations, leadership development, training and mediation.
Samantha Hulson is the Managing Director of Birch-HR and a Fellow of the CIPD. She holds an ILM Level 7 qualification in Executive Coaching and Mentoring and brings over 25+ years of senior HR leadership and Managing Director experience. Her professional career includes leading transformation projects across sectors.
We are proud to have a talented team of HR professionals who bring significant experience and knowledge with a diverse range of skills to every client engagement.
Our consultants are CIPD qualified and have a proven track record in navigating complex leadership and people challenges. Whether supporting workplace investigations, delivering executive coaching, or facilitating mediation, leadership development or training our team is committed to delivering flexible, high-impact solutions that make a real difference.
Our Values
- Integrity – Acting with honesty and strong moral principles.
- Professionalism – Maintaining high standards in all interactions and services.
- Collaborative – Working together with clients and partners to achieve shared goals.
- Social Responsibility – Supporting causes and promoting ethical practices.
- Excellence – Striving for outstanding quality and results.
- Courage – Providing bold, responsive support in complex HR and leadership challenges.
“Your HR team are amazing”
Veronica Gosling, Headteacher, St John Vianney Catholic Primary School
Our Blog
News & Events
We provide regular HR news, briefing and training events for our clients. We provide thought leadership articles for HR, education and business national media.
Menopause preparation: large employers can’t afford to wait
From April 2026, organisations with 250+ employees are expected to voluntarily publish Menopause Action Plans, with mandatory reporting likely to follow in 2027. For HR and business leaders, this is more than a compliance exercise—it’s a workforce risk issue. The...
Case Study: How proactive HR support protected our client and strengthened their processes
Recently, our HR consultancy partnered with a new client a growing charity facing several challenging situations, including an ongoing tribunal claim from a former employee and gaps in their people processes. They needed confidence, clarity, progress, and risk...
Navigating HR in 2026: Key Trends and Challenges for small to mid-sized businesses
In the ever-evolving world of work, leaders especially in small to mid-sized businesses are facing a unique blend of challenges and opportunities. What worked even a couple of years ago may no longer be fit for purpose. At Birch-HR we’ve been working closely with...
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We look forward to arranging a convenient time to establish how we can best support your current leadership with the delivery of both current and future HR priorities.