Navigating HR in 2026: Key Trends and Challenges for small to mid-sized businesses 

Feb 23, 2026 | News

In the ever-evolving world of work, leaders especially in small to mid-sized businesses are facing a unique blend of challenges and opportunities. What worked even a couple of years ago may no longer be fit for purpose. At Birch-HR we’ve been working closely with clients across a range of business sectors, and certain themes consistently top the agenda. Here’s a snapshot of the most topical HR issues shaping the workplace right now and how forward-thinking organisations are responding.

1. Hybrid Work Isn’t Going Away, But It Needs Structure

Remote and hybrid work models have matured beyond “just a trend.” However, many organisations are still figuring out policies that balance flexibility with fairness and productivity.

What we’re seeing work well:

  • Clear hybrid policies that define expectations on presence, collaboration and accountability.
  • Regular check-ins and team rituals to maintain connection across dispersed teams.
  • Investing in manager training focused on remote leadership skills.

Common pitfalls:

  • Assuming “flexibility” automatically equals “good engagement.”
  • Inconsistent application of hybrid practices across teams.
  • Expectations from employees that they can work from home when the need to and as a substitute for example caring responsibilities.

2. Wellbeing Is a Business Priority, Not a Perk

Mental health and wellbeing are no longer optional extras, they’re core to retention, performance and employer brand.

Key trends:

  • Holistic wellbeing programmes combining mental, physical and financial support.
  • Wellbeing metrics tracked alongside performance indicators.
  • Managers equipped to recognise early signs of stress or burnout.

Remember: Wellbeing isn’t a one-off initiative; it’s a culture.

3. Skills Shortages and Reskilling Imperatives

With rapid technological change and shifting business models, many clients are struggling to fill roles, especially in tech, data, teaching, and other specialist areas.

What’s working:

  • Internal reskilling and career pathways to grow talent from within.
  • Strategic partnerships with training providers and improved brand marketing as an employer of choice.
  • Embedding continuous learning into performance conversations.

Too often, clients focus solely on hiring externally, which is both costly and inefficient in a tightening labour market.

 

4. Diversity, Equity and Inclusion (DEI). Beyond Statements

After years of talk, businesses are now being held accountable for visible action and measurable impact on DEI.

Effective approaches include:

  • Transparent data tracking and reporting on representation and pay equity.
  • Inclusive recruitment practices (e.g. structured interviews, unbiased job descriptions).
  • Employee voice channels such as focus groups and lived-experience staff engagement.

DEI isn’t a checkbox, it’s a strategic advantage when done with intent, purpose and integrity.

 

5. Employee Experience Matters. From Day One

The traditional “command-and-control” approach to HR is giving way to human-centred employee experience design.

This means:

  • Seamless onboarding that makes new starters feel welcomed and set up to succeed.
  • Career development mapped to individual strengths and aspirations.
  • Feedback loops (surveys, pulse checks) that spur real change.

A great employee experience directly ties to engagement, productivity and retention, especially in a competitive talent market.

 

6. Managing Performance in a Flexible World

Performance management is evolving away from annual ratings to ongoing dialogue and measured outcomes-focused frameworks.

Best practice today includes:

  • Frequent check-ins vs. annual reviews.
  • Goal setting aligned to business outcomes, not just activity.
  • Coaching-style conversations that unlock development, not punish failure.

A culture of continuous performance conversations helps teams adapt faster, improve morale and where individuals feel more supported.

www.birch-hr.co.uk
t: 0121 6744230
e: info@birch-hr.co.uk

 

 

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